Lyrics analysis and timings
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Codes and conventions of Genre (Music)
Codes and Conventions of form Cinematography Close up shots are used continuously throughout the “Star boy” music video. This type of shot is so prominent in music videos because they like to use it to focus in on the product placement. An example, of product placement can be seen when the weeknd is walking with his Puma shoes on, and the camera framing changes to a close up shot. The camera framing is also used to track the artists face, having a closer image of the artist establishes their expression whilst they are filmed lip syncing to the lyrics. This frame is a convention of music videos not just R&B ones but music videos in general, as a lot of them follow the same codes and conventions when in the production process. Low angle shots are utilised in the “Star boy” music video, when the Weeknd is being backwards tracked. It is a camera angle to represent the figure as the superior character, within the frame, the example is repeated a couple of times during t...
Brief
A promotion package for the release of an album, to include a music promo video, together with two of the following three options: A website homepage for the band; A cover for its release as part of a digipak (CD/DVD package); A magazine advertisement for the digipak (CD/DVD package).
