Question 1a. Research & Planning
Research and planning have played a huge role in all of my production work so far and this therefore has influenced my skills in R&P massively. My research and planning have made my production work develop in terms of quality because I now know how to conduct my research more efficiently and what to look for when developing my own production work so that it looks accurate to existing products.
Audience questionnaires - It allowed me to find out who my target audience was, what demographic and what Psychographic they belonged to. I found out that my audience demographic belongs to C1 and C2, Lower middle class and skilled working class. My audience can be exploited by product placement and most of the time its because of who is promoting it. For example, in most music videos you will see the artist use a big brand product to encourage the audience to change their spending habits. This mentality is defined by psychographics and from conducting some research I found out that my audience are Aspirers. People who are Aspirers are materialistic, acquisitive, affiliative, oriented to extrinsic.
Audience questionnaires - It allowed me to find out who my target audience was, what demographic and what Psychographic they belonged to. I found out that my audience demographic belongs to C1 and C2, Lower middle class and skilled working class. My audience can be exploited by product placement and most of the time its because of who is promoting it. For example, in most music videos you will see the artist use a big brand product to encourage the audience to change their spending habits. This mentality is defined by psychographics and from conducting some research I found out that my audience are Aspirers. People who are Aspirers are materialistic, acquisitive, affiliative, oriented to extrinsic.
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